Wisconsin Saves

Part of the nationwide America Saves a campaign managed by nonprofit organization, Consumer Federation of America, Wisconsin Saves works with employers and service providers across the state to encourage and motivate low- to moderate-income households to save money, reduce debt, and build wealth through automating their savings. The research-based campaign uses the principles of behavioral economics and social marketing to change behavior. Non‐profit, government, and corporate groups participate in America Saves nationally and through local, regional, and statewide campaigns around the country. America Saves encourages individuals to take the America Saves pledge and organizations to promote savings year-round and during America Saves Week.

Sign Up to Participate in Wisconsin Saves – Helping Employees to Save Automatically:

  1. Receive three easy-to-use tools to help educate your employees about split deposit.
  2. Receive digital items to support your communication efforts.
  3. Display a Wisconsin Saves Participation Badge to demonstrate to your employees, potential employees and business partners your involvement.
Sign up on the Wisconsin Saves website.


Getting results

•    More than three-quarters surveyed employers participated because they believe it's important to have financially prepared employees.
•    Two thirds said they received positive impact from their employees.
•    One third of the surveyed employers said they saw an increase in split deposits and retirement saving plan participation.
Pilot Program Report


Contact Us

David Mancl
Financial Literacy Director
Office of Financial Capability
Phone: (608) 572-5794
Email: David.Mancl@dfi.wisconsin.gov
Mailing Address:
Wisconsin Department of Financial Institutions
Office of Financial Capability
4822 Madison Yards Way, North Tower
Madison, WI 53705
Physical Address:
Wisconsin Department of Financial Institutions
Office of Financial Capability
4822 Madison Yards Way, North Tower
Madison, WI 53705