Governor Tony Evers appointed Wendy K. Baumann to serve as the secretary of the Wisconsin Department of Financial Institutions, effective February 17, 2025.
Prior to her appointment, Baumann was the president and chief visionary officer for the Wisconsin Women’s Business Initiatives Corporation (WWBIC), a position she held since 1994. Baumann spent the past three decades leading WWBIC and uplifting Wisconsin businesses owned by women, people of color, and low-to-moderate-income individuals across the state.
Prior to her role at WWBIC, Baumann served as the director of small business development at the Milwaukee Enterprise Center, executive director of the Hispanic Chamber of Commerce in Wisconsin, director of development and research for the Council for the Spanish Speaking Inc., and as a program coordinator for Goodwill Industries of Greater Milwaukee.
Baumann’s knowledge of economic and financial institutions has allowed her to serve in notable positions on several local and national boards and commissions, including the Association for Enterprise Opportunity, the Association of Women’s Business Centers, the Consumer Federation of America - America Saves Initiative, and as chair of the Governor’s Council on Financial Literacy and Capability.
Baumann earned a bachelor’s degree from The George Washington University and the University of Wisconsin (UW)-Milwaukee and later earned a master’s degree in Exceptional Education from UW-Milwaukee.
Contact Us
Phone: (608) 264-7800
Email: DFISecretary@dfi.wisconsin.gov
Mailing Address:
Wisconsin Department of Financial Institutions
Office of the Secretary
PO Box 8861
Madison, WI 53708-8861
Physical Address:
Wisconsin Department of Financial Institutions
Office of the Secretary
4822 Madison Yards Way, North Tower
Madison, WI 53705