Trademarks are filed online or can be walked-in to our office located in Madison, WI. You can create a free account and begin filing the same day. Trademarks are not required but are a way to notify the public of the use of a certain name (Doing Business As) or design (logo) that you are using in Wisconsin.

Each name or design requires a separate registration and fee of $15. Please read the tips below before you begin.

• Online Services Portal

​Tips for filing Wisconsin Trademarks: (must create free account)

Application:

• Decide if ‘applicant’ will register as an individual or organization. Organization refers to the type of business “Corporation, LLC, LLP, Inc. etc.”
• Each name or logo must be a separate application and fee
• When registering an image/logo you must fully describe as though we can’t see it and then upload the image you described in the designated area.
• When registering name/phrase enter only the words you want to register in the trademark description area of the application. Do not enter extra words like DBA/Doing Business As since these words would become part of the mark you are registering.
  
• You must enter a date of adoption (can’t be more than 30 days in the future)
• You will designate which 2-digit classification code(s) of goods and services you will file under 
• You may search codes by visiting the United States Patent and Trademark Office Site https://idm-tmng.uspto.gov/id-master-list-public.html 
• You will need to describe the good or service represented by the mark.
  
• Must be able to print application to get notarized and then scan and upload as a pdf (if notary has a embossing seal please shade/ink before you scan)

Renewals:

• Can be renewed no sooner than 6 months before expiration date
  

• Can be found by searching the filing number, trademark description or registrant name
  

• Must be able to print application to get notarized and then scan and upload as a pdf (if notary has a embossing seal please shade/ink before you scan)

Assignments:

• Must be able to print application to get notarized and then scan and upload as a pdf (if notary has a embossing seal please shade/ink before you scan)

Cancellations:

• Must be an authorized signer to cancel a trademark
  

Amendments:

• Used to change addresses, contact information, class codes or description of code use. Must be an authorized signer.
  

Trademark User Manuals

• Account Creation and Navigation Guide
  
• Trademark Filing Guide
• Trademark Search Guide