Trademarks are filed online or can be walked-in to our office located in Madison, WI. You can create a free account and begin filing the same day. Trademarks are not required but are a way to notify the public of the use of a certain name (Doing Business As) or design (logo) that you are using in Wisconsin.

Each name or design requires a separate registration and fee of $15. Please read the tips below before you begin.

• Online Services Portal
  

​Tips for filing Wisconsin Trademarks: (must create free account)

Application:

• Each image, logo, phrase or name must be a separate application and fee
  

• Decide if ‘applicant’ will register as an individual or under an entity. Entity refers to the type of business “Corporation, LLC, LLP, Inc. etc.”

• Must know which 2-digit classification of goods and services you will file under 

  Classification of Goods and Services

• You must enter a date of first use (can’t be more than 30 days in the future)

• When registering an image/logo you must describe fully as though we can’t see it and upload the image you described in the designated area of the application. If you are NOT registering an image/logo you should skip ‘Upload Mark’ area

• When registering name/phrase enter only the words you want to Trademark in the trademark description area of the application

• Must be able to print application to get notarized and then scan and upload as a pdf (if notary has a embossing seal please shade/ink before you scan)

Renewals:

• Can be renewed no sooner than 6 months before expiration date
  

• Can be found by searching the filing # or trademark phrase/words

• Must be able to print application to get notarized and then scan and upload as a pdf (if notary has a embossing seal please shade/ink before you scan)

Assignments:

• Must be able to print application to get notarized and then scan and upload as a pdf (if notary has a embossing seal please shade/ink before you scan)

Cancellations:

• Must be an authorized signer to cancel a trademark
  

Amendments:

• Used to change addresses or contact information

Trademark User Manuals

• Guide for Account Setup Information & Basic Navigation​
  
• Guide for Trademark Filings