Trademarks are filed online or can be walked-in to our office located in Madison, WI. You can create a free account and begin filing the same day. Trademarks are not required but are a way to notify the public of the use of a certain name (Doing Business As) or design (logo) that you are using in Wisconsin.
Each name or design requires a separate registration and fee of $15. Please read the tips below before you begin.
Tips for filing Wisconsin Trademarks: (must create free account)
Application:
- Decide if ‘applicant’
will register as an individual or organization. Organization refers to
the type of business “Corporation, LLC, LLP, Inc. etc.”
- Each name or logo must be a separate application and fee
- When registering an
image/logo you must fully describe as though we can’t see it and then upload
the image you described in the designated area.
- When registering name/phrase enter only the words you want to register in the trademark description area of the application. Do not enter extra words like DBA/Doing Business As since these words would become part of the mark you are registering.
- You must enter a date of adoption (can’t be more than 30 days in the future)
- You will designate which 2-digit classification code(s) of goods and services you will file under
- You will need to describe the good or service represented by the mark.
- Must be able to print application to get notarized and then scan and upload as a pdf (if notary has a embossing seal please shade/ink before you scan)
Renewals:
- Can be renewed no sooner than 6 months before expiration date
- Can be found by searching the filing number, trademark description or registrant name
- Must be able to print application to get notarized and then scan and upload as a pdf (if notary has a embossing seal please shade/ink before you scan)
Assignments:
- Must be able to print application to get notarized and then scan and upload as a pdf (if notary has a embossing seal please shade/ink before you scan)
Cancellations:
- Must be an authorized signer to cancel a trademark
Amendments:
- Used to change addresses, contact information, class codes or description of code use. Must be an authorized signer.
Trademark User Manuals
Contact Us
Phone: (608) 266-8915
Email: DFI-Trademark@dfi.wisconsin.gov
Mailing Address:
Wisconsin Department of Financial Institutions
Division of Corporate and Consumer Services
PO Box 7847
Madison, WI 53707-7847
Physical Address:
Wisconsin Department of Financial Institutions
Division of Corporate and Consumer Services
4822 Madison Yards Way, North Tower
Madison, WI 53705